Will Knight

Will Knight






My personal belief when it comes to design is that it is a social tool, at its most rich when it does not focus its attention solely on the design community but instead puts itself out to different communities in society, directly interacting, collaborating and engaging with them. As much as possible this is what I attempt to do within my practice. Through working with communities as direct collaborators, creating work which will be put back into society in some form or simply drawing influence from social trends and opinions which are highlighted through interaction with individuals the basis of my work simply acts as a mirror, communicating the ideas and opinions of groups of ‘normal’ individuals whose fascinating point of view is often forgotten within todays somewhat self-reliant, introvert design community.